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Universal McCann’s drive to expand its brand is being fueled by talent acquisition. Last week, the unbundled media- buying operation for Interpublic Group’s McCann-Erickson hired three top media executives at UM outposts nationwide—a month after wooing Sean Cunningham, Lowe Lintas & Partners’ New York media director, to take on the same duties at UM in New York.
Jonathan Swallen, director of media research services at Ogilvy & Mather for 17 years, is joining UM in New York as director of media- modeling arm Universal Solutions, where he will work on predictability and accountability tools.
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