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United NewVentures, a unit of UAL Corp., has agreed to acquire Internet direct marketing concern MyPoints.com Inc. in a deal MyPoints valued at about $112.5 million in cash.
“This proposed acquisition will allow us to communicate our special offers, upgrades and fares more effectively with our existing customers and also reach out to an expanded audience of new customers,” Doug Hacker, United NewVentures’ president, said Monday in a prepared statement. “MyPoints.com’s strong direct-marketing capabilities and active user base make it a perfect complement to United’s commitment to better serve our customers.”