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Erwin-Penland has its first national consumer brand.
Uniroyal selected the Greenville shop over three other South Carolina agencies, in-cluding Leslie Advertising and Brains on Fire.
Total ad spending was $9 million in 2000, but has dropped to less than $1 million in 2001, per CMR.
“We’re looking forward to working with Erwin-Penland and tapping into the expertise they bring to the table,” said Tim Jamison, client brand marketing manager, in a statement. “E-P captivated the brand’s interests and our strategic direction for the future.”
Uniroyal, which manufactures Nail Guard and Tiger Paw tires, was looking for a strategy to customize marketing for national retailers like Merchants and Bell Tires without slighting independent dealers, according to the client.
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