Unilever Seeks Hellmann's Ideas

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Unilever Bestfoods has reached beyond incumbent Lowe to get strategic ideas on its Hellmann’s brand for North America and Latin America, sources said. Besides IPG’s Lowe, the client has solicited ideas from fellow Unilever shops McCann-Erickson and WPP’s Ogilvy & Mather, said sources. IPG’s McCann, however, is no longer in the picture.

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