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NEW YORK Bristol-Myers Squibb has awarded its Excedrin creative account to Under the Radar, a client representative confirmed.
The small Dobbs Ferry, N.Y., shop beat out Omnicom’s Brand Architecture International in New York and DDB in Chicago and Cordiant Communications Group’s Bates and Interpublic Group’s Gotham, both New York, for the business.
The pharmaceutical and health-care products marketer launched the review last December. Incumbent IPG’s Bozell resigned the business in November after declining to pitch a new Excedrin-branded product.
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