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The Republik’s poster campaign for Uniquities questions an often unacknowledged truth: “Since when did glamour obey logic?”
Never, according to work from the Chapel Hill, N.C., shop for its crosstown client, a fashion boutique catering to “very slinky women aged 18 to 30.”
The effort, by agency partner and creative director Robert Shaw West, consists of three 11 x 17-inch posters that pair vaguely poetic headlines with artistic imagery. Neither has anything to do with the store’s inventoryof BCBG, Diesel or Versace clothing.
In one piece, the phrase “Noise and bleed like a double-flip twist” floats against a photograph of barbed wire and a blue sky.
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