Uber is hoping for a big win at the Summer Olympics in Paris as it launches a global brand campaign during the Opening Ceremony that will introduce a new tagline and sonic identity linking its delivery and rideshare apps.
Created in-house, the 90-second film opens with Lou Reed’s “Perfect Day” and scenes of people bummed out by canceled plans with the message “Sometimes showing up makes all the difference.” It then transitions to The Beatles’ “I Want to Hold Your Hand” and a series of joyous moments of people connecting, including marathon racers giving a friend on the route a hug and a group hanging out and sharing pizza.
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