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NEW YORK Tyson Foods said Wednesday it will unveil a $75 million integrated campaign this month to tout its chicken, beef and pork products as prime sources of protein.
The yearlong effort, “Powered by Tyson,” will launch Aug. 30 and include TV, print, radio, Internet and supporting promotions. General market production and creative are via Arnold in Boston. African American and Hispanic marketing is via E. Morris Communications, Chicago, and Lopez Negrete Communications, Houston, respectively. The food-service elements of the campaign are being handled by Noble & Associates, Springfield, Mo.
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