Two spots launching today by TBWA\Chiat\Day show

Two spots launching today by TBWA\Chiat\Day show teens engaged in mischievous antics with Starburst. In one, a teen fires a Starburst at another with a slingshot. In a second, a teen unveils a bust of his crush that he made with the candy—then bites its nose off. Rocky Morton directed the spots with the idea that they “should live in that wholesome, after-school-special kind of world and then go horribly wrong,” says group creative director Scott Vitrone. Ian Reichenthal was also gcd on the account under ecd Gerry Graf. The New York shop picked up Starburst in December, after Mars consolidated its business at TBWA Worldwide and BBDO, cutting the brand’s previous agency, Grey in New York. TBWA\C\D shortened Grey’s “Life is juicy” tagline to simply “Juicy.” Mars spent about $20 million on ads for Starburst between January and November of 2004, according to Nielsen Monitor-Plus.