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The recession may be taking its toll on traditional media, but it doesn’t seem to apply as much to in-store video networks. Retailers continue to look for new ways to engage customers when they’re in the mood to shop.
One of the most recent converts is Tween Brands, the largest retailer targeting tween girls (ages 7-14), which recently finished installation of The Tween Network in 600 of its Justice and Limited Too stores.
Until now, the retailer’s marketing strategy has relied on mailing its “catazines” (think catalog plus some content and advertising) directly to its database of 10 million plus tweens.
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