TV Watchers More 'Sensitive'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES– According to an Initiative Media Internet survey on consumer attitudes and behaviors following the Sept. 11 terror attacks, more than four out of ten Americans agree that “the attack on the World Trade Center has made me more sensitive to certain themes and storylines in the TV programs I am willing to watch.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in