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TV Guide Inc. is in the final stages of a $4-5 million review to brand its fledgling TV Guide Channel, according to sources.
When contacted, TV Guide Network senior vice president of marketing Kevin McAuliffe admitted that a “project assignment” is being reviewed, but would neither confirm nor deny that it was for the programming information channel. He did say the weekly magazine and its online venue were not involved. He said the budget for the project was not yet determined.
Sources said the four-month review has been reduced from eight shops to Square One, Dallas; Fricks/Firestone, Atlanta; and M&C Saatchi, New York.
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