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Which ads are most likely to grab the attention of today’s media-savvy pre-teens? That’s the question the American Marketing Association set out to answer in its second “What’s Your Favorite Ad and Why?” contest.
The Dallas/Fort Worth AMA invited 13,000 Dallas-area fifth graders to draw or write about their favorite ads from any medium.
Among the results: 99.3 percent of the entries involved TV ads; 60.2 percent chose ads featuring food, drink or candy; and the brands cited most often were Taco Bell, Pepsi, Coke, Burger King and M&Ms.
The AMA established the contest to facilitate a dialogue between students and their teachers and parents about the persuasiveness of advertising.
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