Turtle Wax Clears the Air

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Turtle Wax plans to launch its Odor-X deodorizer and odor eliminator with a $1-3 million campaign from Lois/EJL here.
The campaign, scheduled to break at the end of March, depicts a car owner’s worst olfactory nightmare. A TV spot shows a man getting into a foul-smelling car. When he looks into the rear-view mirror for the source of the smell, he sees a bulldog in the backseat eating a sandwich and smoking a cigar.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in