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A new $100,000 sports car helps the tortoise beat the hare in Mercedes-Benz' Super Bowl ad, which the automaker posted on YouTube today.
The ad, from Merkley + Partners in New York, retells the classic fable with Mercedes' AMG GT tipping the scales in slowsky's favor. Must have been its aerodynamic design, to paraphrase Cecil Turtle in the classic Bugs Bunny version of the tale.
By using a two-seater that's clearly out of the price range of most consumers, Mercedes seeks entertainment value and something that helps to tell the story, rather than just sell a car.