Turner Will Reveal SourceCode

SourceCode Communications, a startup marketer of prepaid services, assigned its $1 million advertising account to Turner & Turner Communications here without a review, the agency said last week.
The Atlanta client offers long-distance and cellular phone services, paging, Internet access and even legal services via point-of-sale terminals in stores. Consumers need no I.D. or contract. The firm claims to be the first to bundle such a wide assortment of services on a prepaid basis.
Turner & Turner (T&T) made contact with SourceCode through a previous relationship with a client executive, said agency president and chief executive officer Jamie Turner. The client could not be reached for comment.
The agency’s first priority was to develop a strategic direction for the fledgling SourceCode. The positioning line–from which T&T will create print ads, collateral and in-store displays–targets U.S. immigrants who do not have established credit: “SourceCode brings you access to the things that make America great.”
“The market for prepaid services is explosive,” said SourceCode president Troy Hammerman in a statement. “Users of our prepaid services range from employers wanting to put a cap on employees’ spending, to parents limiting teens’ spending, to people without established credit.
“We were looking for an agency that could help us fully realize that market potential.”
Turner & Turner is currently creating a logo and corporate identity package for SourceCode. Later this summer, the shop will break ads in newspapers and consumer and trade magazines in SourceCode’s initial markets of South Florida and Southern California. A portion of the marketing effort will be in Spanish.
The client intends to expand its distribution across the U.S., said Turner.