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CHICAGO Turner Classic Movies has tapped One and All to create a campaign for its flagship Sunday night program, The Essentials, without a review.
The assignment is the second go-around for the Minneapolis shop with the Atlanta-based cable network. Last year, the shop created a campaign for TCM’s annual “31 Days of Oscar” programming.
“The Essentials is an important entry point into the Turner Classic Movies brand for younger viewers,” said Tanya Coventry-Strader, vice president of consumer marketing for the network, in a statement.
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