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By Jim Osterman
ATLANTA–Turkel Schwartz & Partners in Miami has been named agency of record for LanChile Airlines. Billings are estimated at nearly $1 million.
LanChile officials, through a representative, declined to name the other agencies that were considered.
Agency executive creative director Bruce Turkel said the shop was contacted about pitching the business presumably because of its work in Latin America for accounts like The Discovery Channel and Ralston Purina.
‘They knew what we had done and got in touch with us,’ he said.
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