Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA How can Big Tobacco get more young people to smoke? Shoot a music video. That’s the idea fictional tobacco executives come up with in the latest “Fair Enough” installment of the umbrella “Truth” anti-smoking campaign, scheduled to air this Sunday during the MTV Video Music Awards.
The new sitcom-style commercial, created by Crispin Porter + Bogusky in Miami, and Arnold in Boston, shows a group of executives sitting around a boardroom table discussing ways to reach teenagers with cigarette advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in