Truth In Advertising

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he Lie: We’re not about awards, we’re about results.

The Truth: We’re about both. We desperately want the creative validation that awards give us. And yes, we desperately want to see our work improve your business, too. But there is little or no satisfaction in creating forgettable advertising, whether it’s effective or not.

The Lie: We know what works.

The Truth: We know no more about what makes effective advertising than a songwriter knows about making a hit song.





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