True Takes Altima on The Road for Nissan

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To build credibility among young and urban consumers, Nissan North America needed a person who embodies the qualities of freedom, access and respect. After interviewing hundreds of candidates, the client and its multicultural shop, True, chose a black woman from Los Angeles who performs as a spoken-word poet.

The woman, who was not identified by name, will “emcee” Nissan’s latest multicultural marketing effort, dubbed “Electric Moyo,” which launches today.

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