Tropicana teas set to head to college

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Spearheaded by its new fruit-teas, Tropicana Products will take to the nation’s college campuses this fall to win mind-share for its ready-to-drink lines.
The teas were rolled out this spring with limited marketing support funding. The sampling and advertising programs will be the major channel to developing involvement among the 18- to 24-year-old consumers thought to be driving category growth.

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