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A cheap blonde with expensive tastes. In life, that’s a formula for disaster. But it’s a winning concept for a spot aimed at luring tourists to Laughlin, Nev. (whose advertising falls under the purview of the Las Vegas Convention and Visitors Authority and is created by R&R Partners). “I want a view of the water,” our heroine suddenly announces as she and her adoring swain drive across the desert. And this proves to be just the first in a series of “I want …” proclamations, each of them delivered in the manner of a sudden brainstorm.
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