Tripodi to Head Marketing at Allstate

CHICAGO Allstate Insurance has named Joseph Tripodi senior vice president and chief marketing officer.

Tripodi, who most recently served as CMO at the Bank of New York, will start at Northbrook, Ill.-based Allstate on Nov. 3. He joins the company as its agency, Publicis Groupe’s Leo Burnett in Chicago, is at work on a new image campaign, which will break in the fall, a Burnett representative said on Wednesday.

Burnett’s most recent work for the company depicts a person’s hands acting out metaphors for the company’s various products on a tabletop. The company is known for its longtime tagline, “You’re in good hands with Allstate,” though recent efforts have used the tag, “The right hands make all the difference.”

Edward Liddy, Allstate’s chairman, president and CEO, said in a statement, “We are making new investments in marketing and advertising and Joe will serve as the leader of a consolidated marketing department that will improve brand awareness and focus on consumer needs.”

Tripodi replaces Robert Apatoff, who left in June to join Rand-McNally in Chicago as CEO. Allstate spent nearly $125 million on ads last year, according to TNS Media Intelligence/CMR.