TripAdvisor Hires Shops for Its First Offline Campaign

Fall effort is expected to include TV ads

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TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge.

After a review, the travel website has hired The Fantastical to handle creative responsibilities and Hill Holliday to plan and buy media. TripAdvisor declined to discuss its media budget for the fall effort, but sources estimated it at $30 million.

The Fantastical is a startup in Boston that’s led by former Mullen group creative directors Michael Ancevic and Steve Mietelski.

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