Trinity Wins 2 Ad Accounts After Reviews

Trinity Communications recently welcomed two new clients: First Data Investor Services Group in Westborough, Mass., and the Teachers Insurance and Annuity Association in New York.
The Boston shop was named agency of record for First Data Investor Services Group after a review that included three undisclosed shops, according to Trinity official Traci Hammond.
The assignment, a branding campaign, includes an interactive sales presentation, a print effort and collateral chores. Billings are estimated in the $1-1.5 million range.
First Data Investor Services Group, a unit of First Data Corp., provides technology solutions to banks, investment advisors and mutual funds management companies.
Separately, Trinity was tapped to launch six no-load mutual funds for New Teachers Insurance and Annuity Association’s College Retirement Equities Fund (TIAA-CREF). As many as a dozen undisclosed agencies from Boston and New York competed for the account, which is estimated to be worth $500,000.
The campaign, scheduled to break this fall, will include trade and consumer print advertising, direct response executions, Web site development and collateral duties.
“We chose Trinity Communications because of their experience with mutual funds, their strategic understanding of financial services and knowledge of our marketplace and their creative ability,” said Kirk Kozero, marketing manager for TIAA-CREF. “This represents an entirely new product offering for our participants and is an exciting opportunity,” he noted.
Trinity is agency of record for only the initial mutual funds launch, according to Hammond.
TIAA-CREF is one of the world’s largest private retirement systems. With $200 billion in assets, the company provides pensions for employees at more than 6,100 colleges, independent schools and nonprofit organizations.