Tricon Considers Consolidating Nearly $300 Mil. In Media

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Tricon Global Restaurants is considering consolidating network TV buying for KFC, Pizza Hut and Taco Bell at one of its media roster agencies–BBDO Worldwide, Young & Rubicam Advertising or True North Communications.
Competitive Media Reporting put combined network TV expenditures during 1996 at $285 million.
TN Media in both Chicago and New York does national and local buying for Taco Bell.

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