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DALLAS Tribal DDB has launched Aquafina.com that features stylized video, updated photos, gossip, podcasts of celebrity interviews and live Webcasts, all of which support the brand’s independent film and fashion platforms, the agency said.
Michael Hammer, senior marketing manager of Aquafina, said the new Web site is all about timeliness and relevance to the brand’s target audience.
“In the digital age, just because your content is on the right subject doesn’t mean it’s interesting to consumers,” Hammer said.
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