Tribal DDB Inks Pact With Atlas

Atlas DMT, a digital marketing technology provider and operating unit of Seattle-based Avenue A, has signed Tribal DDB Worldwide to use its
technology. Tribal DBB is the first agency to select the new Atlas Digital Marketing Suite 2.0.

Tribal DDB will deploy the Atlas Suite as a digital-marketing campaign
management service to its clients.

In April 2001 Avenue A created Atlas DMT as a separate technology operating unit to make the Atlas Digital Marketing Suite publicly available to agencies and in-house media groups.