Tribal DDB Hires Roberts as Dallas GM

NEW YORK Tribal DDB has tapped Paul Roberts, who most recently oversaw the Midwest region for Organic, as general manager of its Dallas operation.

Reporting to Tribal DDB North America CEO Matt Freeman, Roberts will assume strategic and operational responsibility over the interactive agency’s largest domestic office, which services clients like Pepsi, the U.S. Air Force and AstraZeneca’s Nexium. He replaces Dave Evans, who left earlier this year after more than four years to pursue other opportunities.

“My biggest goal here is taking the unique attributes of the Internet and the ability to gain insight through it … to make it a more important channel for [clients’] relationships with customers,” said Roberts, 41.

Prior to joining Tribal DDB, Roberts spent a year as vice president, managing director at Omnicom Group sibling Organic in Detroit, which is responsible for DaimlerChyrsler’s interactive account.

Before that, Roberts was at Rare Medium’s Dallas office for four years. He built and managed that New York-based interactive company’s strategic services unit and broadband and wireless group, which handled clients such as Ritz Carlton, Nestle and Merrill Lynch.

Roberts started his career in 1985 in feature film and TV commercial production. In late 1992, he entered the interactive realm, co-founding West End Post Interactive, a Dallas-based company that specialized in CD-ROM development, electronic press kits and other digital marketing tools. Following West End’s acquisition in 1995 by Eagle River Interactive, he joined Plano, Texas-based EDS to start the company’s c20 interactive division, which worked with Cadillac, Hachette Filipacchi Magazines, GMAC Financing, among others.

Roberts’ hire follows Tribal DDB’s promotion earlier this month of Paul Gunning to general manager of the i-shop’s Chicago office, which has clients like McDonald’s, Gatorade and Quaker [IQ Daily Briefing, Feb. 12].