Tribal DDB Bolsters West Coast

NEW YORK Tribal DDB has beefed up its West Coast presence, naming Elizabeth Ross to lead the San Francisco outpost and adding several key people in Los Angeles.As managing director of the Bay Area office, Ross will oversee the Clorox account and spearhead business development. She reports to Tribal DDB worldwide CEO Matt Freeman. "DDB prides itself on every aspect [of the work] being creative. And that's the slam dunk," said Ross, who intends to focus much of her first year on "getting Clorox ahead of the game from an interactive standpoint." Ross, 32, joins the Omnicom Group interactive shop after a brief stint at Grey Global Group's Grey in San Francisco, where she acted as new business consultant. Her experience includes more than five years at Modem Media's Norwalk, Conn., headquarters and San Francisco office as director of business development, and before that, five years at WPP Group's J. Walter Thompson in Chicago and New York, working on new business.Separately, the Los Angeles office recently brought on 11 staffers across all disciplines, including Lisa Schiavello as associate creative director and Jeremy Hermanns as search marketing manager. The hires are a result of growth in new and existing business, said Los Angeles general manager Paran Johar, pointing to new engagements from eHarmony and Southern California Edison and increased volume from 4-year-old client Ameriquest Mortgage. "For us, in terms of growth, it's simply a matter of finding good people fast enough, and managing the growth," said Johar. "We're really trying to demonstrate our commitment to the creative product, as well as media."Schiavello, 38, reports to creative director Doug Fitzsimmons, who joined Tribal DDB about a year ago from Modem Media. Previously, she spent four years as a creative director at Grey Interactive in New York, where she helped design and launch Dell.com in 1996 and worked on brands like Liz Claiborne, M&M Mars and Procter & Gamble. Prior to Grey, she was at Digitas in New York for two years as vp, creative director, directing online branding and strategy for AnnTaylor.com, Starwood Hotels and Resorts and Seagram.Hermanns, 27, will manage the establishment of the i-shop's new search-marketing practice. His experience includes a stint of just under a year at Overture Services in Pasadena, Calif., where he managed keyword placements as a category optimizer. Ameriquest is the first client to use the practice, but others have expressed interest, said Johar. In addition to Schiavello and Hermanns, the Los Angeles outpost has tapped Scott Wensmann to lead media as associate media director and Bryan Matsuoka to work on eHarmony and Edison as an account supervisor. The former reports to Johar and the latter to group account director Phil Del Rivo.Wensman, 29, is a former analyst at Interpublic Group's Zentropy Partners in Hollywood, where he worked on GM Buypower and Microsoft for 18 months. He takes on the responsibilities previously held by media director Sally Gamez, who left at the end of last year after about six months, said Johar.Matsuoka, 29, comes from Publicis Groupe's Saatchi & Saatchi in Torrance, Calif., where he was an account supervisor on Toyota for two years.

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Tribal DDB Bolsters West Coast

Ann M. Mack

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Ann M. Mack