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Ad of the Day – 10/15/09
Fallon floats a flock of artful, big-budget spots for Travelers Insurance. Whether you agree with the mega-TV strategy or not, this latest 60-second ad, “Drifters,” is a showstopper. Directed by Frank Budgen of Gorgeous Films, with Ellen Kuras as co-director of photography, it is indeed gorgeous. (Angus Wall of Rock Paper Scissors handled the fluid editing.) The idea is simple and abstract: that Travelers, as represented by a flotilla of the brand’s trademark red umbrellas — shown open and floating in the sky — can protect your home, car and business.
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