Travel: TripAdvisor CMO Barbara Messing

Setting her brand apart—50 million reviews at a time

Whether you’re looking for the most secluded B&B in the Adirondacks in New York or the best table in Campobasso, Italy, the Web offers a near-limitless number of user-generated travel review sites—which, of course, makes it nearly impossible for any one of them to be the definitive guide.