transit strikes

People’s Bank provides Connecticut commuters with food for thought in a transit campaign devised by North Castle Partners.

Five executions build on the bank’s longtime positioning line, “It’s possible. At People’s.” The work features photography of people who improve their everyday lives through services and products offered by the client.

One ad, touting the bank’s prowess with investment advice, shows a close-up of a mother holding her baby; another promotes People’s discount brokerage services with a shot of a man working on his laptop while talking on the phone.