Trahan's First Television Effort For The Sun Tackles Literacy Lag Of Baltimore Children

Trahan, Burden & Charles of Baltimore has broken the first ad for its newest client, The Baltimore Sun. The 60-second spot, airing this week, is the centerpiece of a literacy initiative sponsored by Baltimore’s only daily.
The commercial, supported by in-paper print, will run on Baltimore television stations throughout the year, according to Allan Charles, executive vice president and creative director of TB&C. The literacy program will include new features and amusing exercises in the paper on a regular basis that parents can read to their kids.
“The spot may be tagged differently for different programs, like the summer reading initiative,” said Marcia Goldman, director of communications at The Sun.
The “Reading by nine” push precedes an image series now in development.