Trahan To Extend TV Ad Dollars

Picks Up WUTB-Channel 24’s Media Buying
DALLAS–Trahan, Burden & Charles of Baltimore was awarded the estimated $1 million media buying account of that city’s UPN television network affiliate.
WUTB-Channel 24 in Baltimore hired Trahan, Burden & Charles after a brief review of undisclosed shops, according to the agency.
Duties will initially focus on radio and newspaper buys, said Trahan, Burden & Charles representative Diana Minardi.
The creative portion of the station’s account not included in the review remains with Catspaw Productions in Atlanta.
“We were very impressed with Trahan, Burden & Charles’ thinking, knowledge of the market and ability to extend our advertising dollars,” said WUTB station manager and general sales manager Jeffrey Weiss in a statement. “Even though this is strictly a media account, we were also impressed with the agency’s integrated approach to marketing.”
WUTB began its affiliation with the UPN television network in January, after previously airing home shopping services. UPN had been without a Baltimore station since last September, when WNUV-Channel 54 switched to the WB network.
WUTB is owned by Chris Craft/United Television, a station group that also acts as 50 percent owner of the UPN network.
The win for Trahan, Burden & Charles comes a month after the shop won the Maryland Department of Business and Economic Development account. That business is scheduled to spend approximately $35 million on advertising over the next five years.