Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SYDNEY – Toys ‘R’ Us has appointed Omon to handle its Australian launch and ongoing advertising. The U.S. toy giant is said to be planning to spend $3.5 million between its expected launch in September and Christmas. Next year, the retailer could spend more than $7 million to take on Coles-Myer’s new toy shop venture, Toy Warehouse. Omon bested six other agencies for the business, reportedly including J. Walter Thompson, DDB Needham, George Patterson, Maher & Holmes, Foster Nunn Loveder and SASS.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in