Toys 'R' Us Becomes Packaged Goods Retailer

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Toys “R” Us today (Wednesday) announced it is expanding front-of-store offerings to include everything from paper goods to light snacks to laundry detergent.

The “R” Market, as the shops are called, are part of the company’s effort to make the shopping experience easier. They contain more than 1,300 everyday and discretionary items, and will “provide busy parents with the convenience of finding everything they need for their kids under one roof,” CEO Jerry Storch said in a statement.

“R”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in