Toyota's Scion Music Label Puts Artists First

Steve Aoki, The Black Lips and A$AP Rocky on board

In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label Scion AV, working with over 1,500 artists ranging from The Black Lips, Chromeo, A-Trak and A$AP Rocky.