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The Toyota division that handles repairs and replacement parts is in the final stages of a review for the creative portion of its ad account, sources said.
According to its RFP, the Parts & Service Division of Toyota Motor Sales USA is seeking an agency to “develop a national brand campaign for the 2003 calendar year.” Work will include print, radio and direct mail ads, a Web site and point-of-purchase materials.
Sources said three shops are vying for the business and that each is scheduled to make a creative presentation at the client’s Torrance, Calif.,
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