DETROIT Toyota today launches an integrated marketing campaign that introduces the tagline “Moving forward.” That positioning replaces “Get the feeling,” and the new work shows how Toyota vehicles can play important roles in the lives of young adults. Most of the new TV ads feature the Camry.
The campaign was created by Publicis Groupe’s Saatchi & Saatchi in Torrance, Calif., with Conill producing work for the Hispanic market, Burrell for the African American market and InterTrend for the Asian American market.
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