Toshiba teaches

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Arnold has been tapped by Toshiba to craft an online adver tising campaign for the Toshiba/NSTA Explora Vision awards program, one of the world’s largest K-12 student science competitions.

The Havas-owned agency’s interactive division will handle the creative aspects of the online ExploraVision campaign, which will run through month’s end. ArnoldMC, a unit of Havas’ Media Planning Group, is slated to assist with buying and planning efforts.

“We’re looking forward to this campaign as a way to continue our own efforts to support the community and promote the future of technology,” said David Song, vp and associate media director at ArnoldMC.



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