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AGENCY: CME.KHBB/Minneapolis
CREATIVE DIRECTOR: George Halvorson
ART DIRECTOR: Bill Winchester
COPYWRITER: Jim Newcombe
PHOTOGRAPHER: Peter Corbett
CLIENT: The Toro Company/Minneapolis
In their first spot of the season for the Toro Power Curve Snowthrower, CME.KHBB wittily depicts the product’s ability to handle conditions that surpass the worst winter snowfall. The commercial, called ‘Avalanche,’ opens on a man cleaning his driveway with the Toro machine. Once finished, he parks it in the garage and slams the door, setting off an avalanche. The ‘snowball’ effect is humorously handled, with surreal yodeling on the soundtrack and a startled deer looking on.
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