Top Hire at Fahlgren

Fahlgren’s Southeast flagship office has a new captain.

Chris Perkins, previously vice president and worldwide account director at Publicis & Hal Riney in San Francisco, is now executive vice president in charge of Fahlgren’s Tampa, Fla., division.

Perkins, 36, succeeds Ginger Watters, who left to start her consultancy, The Watters Group, last spring.

“I didn’t want to go out there and find the first band-aid to put on the leadership,” said Fahlgren CEO Steve Drongowski. “We conducted a national search [that] shows our dedication to the [Tampa] office. Chris has a track record of driving great work.”

For the past two years, Perkins has led Hewlett-Packard’s PC off- and online account globally. Prior to that, he was strategic manager on First Union and directed the bank’s “Financial World” campaign.

Perkins joins Fahlgren’s new creative director, Dan Nguyen, who succeeded Scott Sheinberg earlier this summer.

“A lot of my decisions are driven by the people I get to work with,” Perkins said. “That’s what drew me to Fahlgren. They’ve built brands, they’ve contributed to the bottom line of their clients, they’re players in the game.”

Nguyen said his conversations with Perkins convinced him he was the right choice.

“He said all the right things, but I never had the impression it was a spiel or speech. It came from his heart,” Nguyen said. “He knows what he’s talking about on the account side and he’s a champion of the creative process.”