TOP 15 HOLDING COMPANIES OF 1992





Article consists of table listing top 15 ad agency holding companies in world, 1992 billings, % change from previous year. Omnicom (New York) was ranked 4th, had billings up 11.6% to $12,277,293,000 for 1992.
THE TOP 15 HOLDING COMPANIES OF 1992
Rank Agency Hdqtrs 1992 Billings Change
(thou)
1 WPP Group London 18,095,000 +1.0%
2 Interpublic Group New York 13,802,538 +9.9%
3 Saatchi & Saatchi London 11,755,000(*) 0.0%
4 Omnicom New York 12,277,293 +11.6%
5 Dentsu Tokyo 10,495,609 -1.7%
6 Young & Rubicam New York 7,878,540 +0.5%
7 Euro RSCG Paris 6,647,137 -3.7%
8 FCB-Publicis Chicago 6,554,000 +6.8%
9 Hakuhodo Tokyo 5,089,638 +4.1%
10 Grey Advertising New York 4,795,500 +7.4%
11 D’Arcy Masius Benton & Bowles New York 4,700,689 +4.2%
12 Leo Burnett Chicago 4,304,343 +10.6%
13 BDDP Paris 2,397,000 +8.1%
14 Bozell Jacobs Kenyon & Eckhardt New York 1,720,000 +10.3%
15 Ayer New York1,548,000 +13.7%
(*) estimated
Copyright Adweek L.P. (1993)