The Foundation to Combat Antisemitism’s (FCAS) second consecutive Super Bowl ad unites Tom Brady and Snoop Dogg to expose the often ridiculous and overinflated reasons behind hate.
For Super Bowl 59, the nonprofit will air two 15-second spots, created by agency VML, featuring the football legend and rapper. “No Reason to Hate” urges viewers to examine why they might hate someone.
In the campaign, Brady and Snoop face each other and repeat common examples behind hatred: “I hate you because we’re from different neighborhoods;” I hate you because you look different;” I hate you because people I know hate you;” “I hate you because I think you hate me.”
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