Togo’s Orders Out for Agencies

Former Pamet President Coughlin Stirs Pot
BOSTON–Togo’s Eateries is conducting an agency search for a $1-2 million broadcast assignment.
The Cupertino, Calif.-based chain of sandwich shops last April tapped Haggman in Manchester, Mass., for public relations and design duties for its East Coast debut. Haggman is participating in the current review, an agency representative confirmed. There is no incumbent. The client, owned by Allied Domecq, did not return calls by press time.
Allied Domecq’s Dunkin’ Donuts and Baskin Robbins accounts are handled by Hill, Holliday, Connors, Cosmopulos in Boston and Deutsch in Los Angeles, respectively. It is not believed that either agency is involved in the Togo’s pitch, although agency representatives either declined comment or could not be reached.
The client may be seeking separate agencies for both East and West Coast assignments, and shops on both coasts have been contacted, sources said.
Two San Francisco agencies have declined to participate in the review, citing Togo’s preference for a traffic-building as opposed to a brand-building approach, sources said.
Margaret Coughlin, former president of Pamet River Partners, is serving as a consultant on the process. She left the Boston shop a few weeks ago after four years.
Coughlin’s parting with Pamet was “amicable” and she may consult to the agency from her home office in Concord, Mass., said Marian Dunshee, Pamet executive vice president.
Coughlin, a Pamet partner, retains an undisclosed amount of equity in the 35-person direct marketing specialist, Dunshee said. Coughlin could not be reached. –with Jane Irene Kelly