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NEW YORK After reporting weak advertising growth for the first quarter, TNS Media Intelligence today downgraded its year-end forecast to increase 1.7 percent to $152.3 billion. The ad tracking research firm had originally expected advertising to grow 2.6 percent.
The first half of the year will be the slowest, growing only 1.2 percent, followed by some improvement in the second half of 2.3 percent.
The new forecast is the smallest annual gain since the 2001 recession. “The advertising market has moved onto a slower track than we thought possible just six months ago,” said Steven Fredericks, president and CEO of TNS.
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