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NEW YORK — EchoStar Communications has awarded its media planning and broadcast buying account to independent TMPG in White Plains, N.Y., the client confirmed. Billings are estimated at $60 million.
The decision follows a review that involved Omnicom’s OMD and Publicis Groupe’s Zenith Media, both New York, and independent Horizon Media in Los Angeles, sources said. Aegis Group’s Carat, Los Angeles, previously handled broadcast buying; Omnicom’s Novus Print Media in Plymouth, Minn., continues to oversee print buying.
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