TMI Adds Diamond Wholesaler’s Account

DALLAS Diamond wholesaler Mariloff has hired TM Interactive as its advertising and interactive agency, the company said.

TMI will handle creative, online, direct mail, media planning and buying and point-of-purchase collateral, the agency said.

Prior to TMI, advertising and marketing duties had been handled by various sources, including Dallas-based Quicksilver. Billings are estimated at $3-5 million the first year.

“Mariloff needs branding and marketing support and we’ve found a great partner in TM Interactive,” said Bob Kelley, director of business development at Mariloff.

The Irving, Texas, agency will develop a year-end campaign that includes targeted direct mail, e-mail and an interim site design, as well as a new holiday catalog that will be distributed in the client’s Atlanta and Dallas showrooms. The shop is also assisting with an onsite showroom within the Platinum level of the American Airlines Center and will help Mariloff create a fully enabled e-commerce site that is expected to launch in early 2005.

“Mariloff has been selling exquisite wholesale diamonds and fine jewelry for more than 50 years,” said James Hering, director of interactive marketing at TMI. “Mariloff is a great brand with tremendous potential. We’re thrilled with the opportunity to rebrand Mariloff and help introduce them to the world.”

Headquartered in Dallas, Mariloff Diamond Wholesale has operations in Europe, Israel and the U.S.